Head of Business (and Economics)
Liam joined Hurst straight from studying Geography at university in 2012 as one of the first Teach Hurst graduates. He completed his PGCE in Business in 2013, assumed the role of Head of Business in 2017, and took on the post of Head of Economics in 2018. He is also the Director of Academic Development in charge of Gifted and Talented students across the College and co-ordinates the Sixth Form HSU Programme and the Upper Sixth ‘Cooking for University’ course. In Business his interests lie in the power of brands and branding to add value to businesses, as well as various aspects of consumer behaviour and psychology.
The Business department at Hurst is an engaging environment where students can learn about the latest developments in the world of commerce. Real world Business features heavily in the news, and opportunities for finding out how these reports of trading activity, the changing performance of companies and issues regarding products can affect us are frequent and diverse. Any future career will demand an understanding of how organisations operate and succeed, making study of this area universally useful.
Students come with a variety of interests,ranging from a desire to start their own business, gaining an understanding of how companies compete for customers and having strong knowledge of business operations to climb the ladder in an established company.
In the Sixth Form, A-level Business students learn how companies carry out their various functions including marketing, finance, people and operations management. They look at how external factors affect businesses (such as competition, consumer demand, the activities of pressure groups and ethical issues) and how businesses react to them. The course also draws together business functions and the external environment to study the objectives and strategies that businesses adopt, and allows students to relate to their experiences with Young Enterprise and other extra-curricular activities.
Business is taught in the new extension to the Academic Quad. These classrooms are specifically designed for small Sixth Form classes.
There are two academic clinics every week, for students to refresh their knowledge and ask extending questions that go beyond the scope of their current course. Hurst also has a very successful Young Enterprise programme.